Testimonials are among the most persuasive forms
of social proof available. Showing testimonials from
your customers that individuals can relate to will
strengthen the idea in their minds that your product
is what they’re seeking.they actually can function as
a sort of mini case study if done correctly.
By describing the advantages and benefits of
working with you, these testimonials are likely
to answer many of the questions that are
stopping your visitors from taking the next
step and getting in contact.
Video has a smart way of increasing the amount
of time people spend on a page. It provides
a higher engagement rate, and more time on page
means more chance for your message
and branding to sink in.